The Selfish Meme

I haven’t. I haven’t even read Tipping Point since I wrote it. I have a rule about never going back to old topics. My sense is, though, that the Internet has probably magnified the social power of those three types several times over.
I think the idea of social asymmetries—that there might be a small number of people with disproportionate social power—has influenced a fair number of marketers. My sense is, though, that my books help people describe and understand the things that they were already doing—as opposed to radically change people’s behavior. I’m not a storyteller and a synthesizer. I’m not a real innovator.

What does the film need, what does the scene need? In every movie, whether a commercial play like ‘The Color of Money’ or a passion project like ‘The Age of Innocence,’ there is an essence to the project that you must protect. You cannot make concessions on that, the story cannot be tampered with past that point; you have to fight off every power or force around you.