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Breeding a creative culture 

Based on a 1968 paper written by David Ogilvy and included in ‘The Unpublished David Ogilvy,’ a collection of essays, lectures & memos, comes these set of creative management tips that are original, insightful and for anyone who’s spent a reasonable amount of time in advertising, strikingly relevant.

Apart from the three captured in the visuals above, my top 5 would comprise:

  1. Never hire relatives or friends.
  2. Sack incurable politicians.
  3. Treat your subordinates as grown-ups — and they will grow up.
  4. Senior men and women have no monopoly on great ideas. Nor do Creative people. Some of the best ideas come from account executives, researchers, and others. Encourage this; you need all the ideas you can get.
  5. The harder your people work, the happier and healthier they will be. 

Just as an aside, wonder what the current Ogilvy leadership in India would think of point #1 ;)

For more such gems from Ogilvy refer to my favorite blog Brainpickings.

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    !!!oh those madison ave. crowd…
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