The Moment Studio
How are brands and their agency partners meeting the rising challenge of content creation?
For starters, brands will have to leave behind organisations and thinking built solely around the campaign model, and instead adopt the defining characteristics of the real-time, data-driven newsroom — a model that’s prolific, agile and audience-centric.
Which is why I love the thought, and intent of The Moment Studio, brainchild of agency Deep Focus. A creative newsroom for hire, it’s a place where “creative and social staffers merge the zeitgeist with the brand ethos all day, every day.”