Nice work from BBH labs, drawing up an A-Z of creative in the new media age. Artfully presented as well.
What I really liked was this brief (or not so?) but well articulated definition of the contemporary creative.
"If you want to have an impact, to have other people see or hear or experience your creativity, it’s a good idea to understand the times you’re living in, the mediums and formats are resonating with people – and understand the tools are available to bring your expressions to life. Know those, and all that creativity inside has a chance to be seen, experienced, and shared. Which makes you a creative person of your time, a ‘contemporary creative’ so to speak."